Your Good Guide to True North
You Have a Vision. Let's Make it a Reality.
You're ready to move, but you want to get it right before you hand anything off to developers. That's exactly where we start. Bonaguidi North brings clear, honest digital product strategy to early-stage founders and experienced innovators who are done guessing and ready for a real path forward.
Who We Work With
The Idea Is Clear.
The Path Forward Isn't.
You know what problem you're solving. You might even know what you want to build. But somewhere between the vision and the execution, things get murky — and the stakes of getting it right are high. A misaligned product. Confusing, or misaligned, development engagements and processes. Months of time and thousands of dollars pointed in the wrong direction.
The risk is the same regardless of where you're starting from. That's the problem we solve before the build even begins.
See How We Work ↓Not ready to work together yet? I write about digital product strategy for founders, in plain language.
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You're the Visionary.
We're Your Pathfinder.
Every engagement begins the same way — a structured, honest look at where you are, what you're building, and what you need before a single technical decision gets made.
Discovery & Strategy
A clear-eyed look at your vision and an honest assessment of what it will take to make it real. No assumptions about where you'll go next. No pressure to sign on for more than you're ready for.
Execution & Launch
Discovery opens the door to a clear pathway forward — a prioritized, buildable plan shaped by everything we uncovered together, carried through to launch.
Iteration & Beyond
Strategic guidance as your team brings the plan to life — and iteration support once you're live. Always one step at a time, always in service of your True North.
About
Built From the Belief That Every Great Idea Is Buildable.
"Everything is buildable. The real question is how."
For over 15 years I worked at the intersection of healthcare and technology, building solutions for clinicians and patients in one of the most demanding environments there is.
With my expertise, I am your Pathfinder. The surname is Italian, and means good guide. Let me be your Good Guide in finding your path forward, building your vision.
Book a Call
Let's Find Your True North.
This is a free 20-minute intro call — no pitch, no pressure. Just an honest conversation about where you are and whether we're a good fit to work together.