Your Good Guide to True North
You Have a Vision. Let's Make it a Reality.
You're ready to build, but you want to get the plan right before you hand anything off for development. That's exactly where we start. My name is Marika, and by working with me and my framework, Stratisfied™, you will get a clear, straight-forward digital product strategy, meant for early-stage founders and innovators who are done guessing and ready start a strong path forward.
Who We Work With
You're Ready to Bet on Yourself. Let's Make Sure You Build it Right.
I work with people like me. Early founders and innovators who have the vision, the drive, and the courage to take the calculated risk. People who are done waiting for permission and ready to build something real on their own terms.
You know the problem you want to solve. You know who you want to solve it for, and the difference you want to make for them. What you need is the strategic foundation that turns a great idea into a buildable plan, before a single dollar goes toward development.
This is for the founder who deserves more than guesswork. More than generic advice. A solid framework, built specifically for where you are right now, at the beginning, when it matters most.
Not sure you're ready? You're more ready than you think.
See How We Work ↓Not ready to work together yet? I write about digital product strategy for founders, in plain language.
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You're the Visionary. I'm Your Pathfinder.
Every engagement starts the same way. A structured, honest look at where you are, what you're building, and what needs to be in place before a single technical decision gets made. The business case comes before the build. The strategy comes before the roadmap. The sequence matters, and we follow it.
Business Goals and Assessment
Before strategy comes clarity. We start by getting honest about your vision, your market, your user, and your business model. This is the foundation everything else is built on. Offered as a guided template with instructional video, or with me alongside you every step of the way. Start here.
Product Strategy and Roadmap
With a solid foundation in place, we build your product strategy and turn it into a real, prioritized roadmap you can hand to a developer, a partner, or an investor with confidence. This is the plan that replaces guesswork.
Iteration and Advisory
Your product will evolve. Markets shift. Strategies need revisiting. I'm here as a resource at every inflection point, for as long as you need a Pathfinder in your corner. Until the day you're big enough to not need one. That day is the goal.
Not sure which is right for you? Book a free 20-minute call and we'll figure it out together.
About
Everything Is Buildable. The Real Question Is How.
I spent 15 years building digital products at the executive level. From graphic design to creative director to leading full technology teams and sitting at the executive table. I know what good strategy looks like. And I know what happens when it’s skipped.
I started Bonaguidi North because the founders I wanted to serve deserved to understand how to build a solid product foundation, validated before building even begins. People with vision, drive, and the courage to bet on themselves, who need a framework they can trust starting their dreams with.
That's the work I want to do for you. I know what it feels like to stand at the edge of something uncertain, do the real analysis, and make the move before you feel ready. I've done it in my career and in my life. I want to help you do it too.
Life doesn't pause while you're building something. I'm a wife, a mom of two, and a daughter. I know what it means to pursue something meaningful while everyone and everything else still needs you. The juggle is real, but the dream doesn't have to wait. That's exactly why you need someone in your corner who gets it, and who can help you find the most direct, solid route forward.
Bonaguidi North is a founder-led practice. When you work with Bonaguidi North, you work directly with me. I'm a product strategist and a Pathfinder. The name is Italian for good guide. That's exactly what I'll be for you.
Book a Call
Let's Find Your True North.
This is a 20-minute conversation, not a pitch. Tell me about your vision and I'll tell you honestly what I'm seeing. You'll leave with at least one concrete idea to start your path forward, and a clear sense of whether working together makes sense.
The next step is yours to take.